Heidi Write Image Portfolio: March 2013

Future Students

With all the choices out there, it’s hard picking a college. Whether you’re looking at becoming a chiropractor or working on your undergraduate or graduate studies, there are plenty of places to choose from to get a diploma.

But you’re different. You know that you want more out of life than just a way to make a living. You know that you were meant to make a positive impact on the world. You want to fulfill your ambitions, while making your community a better place.

You want to create your ideal life. That’s where we can help.

At Life University, we encourage you to grow not only in mind, but also in body, and spirit. Our classes are custom designed to teach you the essential job skills you need, while promoting a healthy lifestyle, and a caring world view.

Threaded throughout the curriculum are the Eight Ways to Great, ideals that help you to achieve your best, both in your career and in your life. These values include Integrity and Citizenship, Learning Theory and Critical Thinking, Communication and Relationship Theory and Skills, Leadership and Entrepreneurship, Belief Systems and Performance, and Integrative Change.

In addition, Life University is committed to giving you the competitive edge in the workplace by providing you with job-relevant practical training. Whether your major is chiropractic or computer science, you will have real-world experience that employers look for, but often don’t find on a recent graduate’s resume. These experiences equip you with the intangible skills employers demand from future leaders, as well as a strong foundation for professional success and social contribution.
If this sounds like you, we invite you to check out more of our website, or contact our friendly staff.

Heidi Decker-Maurer

heidi.writeimage@gmail.com

WORK AND FREELANCE EXPERIENCE

WORK:

National Business Institute, Inc. – 4 years Altoona, WI

Copywriter/Designer

· Compelled thousands of legal professionals to register for and attend continuing education seminars by researching, establishing customer motivation, crafting, drafting and rewriting copy for all outgoing media, including website copy.

· Furthered the company’s strategic goals by designing flyers, pamphlets, letters, handouts,
catalogs, brochures, offers, coupons, certificates, posters, magazine ads and any other requested
visual communication.

· Developed new copy formats, messaging strategies and outside writer guidelines to show customers how NBI’s seminars would make their careers more successful and rewarding.

· Scheduled seminars for the company’s product development team by analyzing data, assessing past profitability and forecasting expected attendance and net revenue.

· Prepared, edited and uploaded copy to WestLegalEdcenter.com.

University of Wisconsin-Stout – Current: School of Art and Design - Current Menomonie, WI

Academic Department Associate (30% Communications)

· Publicize the wide variety of activities and exhibitions taking place in the School of Art and Design.

· In charge of social media publicity through the initiation and maintenance of the school’s Facebook page as well as launching and updating Art and Design’s Twitter feed.

· Instrumental in assisting with composition and editing of the proposal materials for the MFA in design and the elevation from department to school status.

· Facilitate events within the unit, including faculty training and various meetings.

· Hire and manage student workers and graduate assistant, and act as office manager in the department.

· Manage all data records within the department, including personnel, procedural and departmental
governance documents.

University of Wisconsin-Stout: School of Education – 1 year Menomonie, WI

Account Administrator

· Was responsible for managing a several-million dollar budget.

· Balanced account expenditures including payroll, supplies and services.

· Organized, wrote and tracked faculty contracts for work done outside of the regular academic year.

Fountain of Youth Games – 4 years Eau Claire, WI

Co-Owner/Events Coordinator

· Updated and maintained store website to publicize monthly events and promote participation while building name recognition and increasing sales.

· Planned, coordinated, promoted and executed a minimum of twelve special events per month, in addition to grand opening and customer appreciation events. Hosted and planned national qualifying tournament.

· Leveraged sponsorship opportunities with vendors and suppliers to make events successful. Cultivated continuing sponsor relationships, worked with volunteers to bring events to fruition and established an active customer community.

· Coordinated work schedules and managed the activities of employee/owners.

· Filled out, filed and maintained mandatory business and LLC paperwork. Conducted required annual meetings, as well as periodic operational meetings.

Holiday Vacations – 5 years Eau Claire, WI

Travel Writer

· Persuaded more than 10,000 guests a year to travel on guided tours by creating copy for a comprehensive catalog, satellite destination catalogs, several newsletters and hundreds of direct mail pieces.

· Engaged in creative brainstorming and conceptualization, production planning, and attended print runs to help proof and assure a quality final product.

· Developed and implemented the company’s first editorial guidelines and three-tiered proofing accountability structure.

· Organized efforts of the five-department proofing team for timely completion of print materials.

· Managed multiple projects with varying deadlines. Oversaw adherence to in-house grammar and graphic design guidelines.

· Collaborated with product development team members to create copy from their first-hand descriptions of destinations.

FREELANCE:

The Write Image – Current Eau Claire, WI

Owner/Writer/Editor

Copy Editor/Freelance - October 2012 to February 2013

Document Revision

Client: Wisconsin Department of Natural Resources

n Revised a document from 40+ pages down to 12.

n Edited for grammar and style.

Editorial and Research Assistant/Freelance – January 2012 to June 2012

Revision to 10^th Edition of Technical Report Writing Today

Author/Client: Dr. Daniel G. Riordan, Professor Emeritus, University of Wisconsin-Stout

n Assisted with revising the edition, which was last updated in 2004.

n Edited for outdated references.

n Researched new references and wrote replacement copy.

n Outlined, researched, and wrote a section on social media.

n Contributed writing samples from previous coursework.

Freelance Writer and Copy Editor/Freelance – November 2010 to June 2011

Marketing Copy Rewrite for Academic Program Pages for the UW-Stout Website Redesign

Client: Maureen Carlson, Director of Integrated Marketing – University of Wisconsin-Stout

n Edited and rewrote marketing copy for 40+ undergraduate program web pages.

n Worked with University Editor Don Steffen to ensure copy was accurate and appealing.

ORGANIZATIONS AND EDUCATION

2013 M.S. Technical and Professional Communication, UW-Stout Menomonie, WI

1994 B.A. Communication, UWEC Eau Claire, WI

2007 – 2009 Chippewa Valley Free Clinic Marketing Volunteer Eau Claire, WI

October 2007 Graduate Assistant – Dale Carnegie Course Menomonie, WI

MASTER’S COURSEWORK: GPA 4.0

COMPLETED:

Technical Writing

Rhetorical Theory

Project Management

Visual Rhetoric for Technical Communication

User-Centered Research

Communication Strategies for New Media

Teaching Professional Communication: Theory and Practice

Technical Writing Practicum: Freelance

Research Theory and Methods

Thesis: Rhetoric and the Internet

Heidi Write Image Portfolio

Thursday, March 21, 2013

Writing Sample: Website Copy Sample

Writing Samples: Blog Posts

Online Writing Samples

Resume

About Me